Insights

Research, data, and the occasional opinion.

Original research on how AI engines decide what to recommend. Every number is ours. Every methodology is documented.

Original Research

How AI recommends local businesses: a 12-market study

~6,200 AI citations across 12 markets and 5 industries. AI engines run two separate systems for local businesses — one for recommendations, one for explanations.

Apr 2026
Original Research

We asked AI for a fertility clinic in London. This is who it recommended.

20 prompts. 3 engines. 19 of ~35 licensed clinics named — 54% of the regulated market. Birth rates didn't predict who AI recommends.

Apr 2026
Original Research

We asked AI for a villa agency in Phuket. Here's who it recommended.

20 prompts. 3 engines. 42 agencies named. Only 11 on all three — and the most-cited agency overall is invisible on ChatGPT.

Apr 2026
Original Research

How AI recommends real estate agents in Australia

324 queries. 3 engines. 6 cities. 800+ agencies named. Only 12 on all three — and not one was a franchise.

Mar 2026
Original Research

We asked AI for a real estate agent in Perth. Here's who it recommended.

18 buyer prompts. 3 AI engines. 210 agencies named. Only 4 on all three. 94% boutique dominance — highest of any city tested.

Mar 2026
Original Research

We asked AI for a real estate agent in Melbourne. Here's who it recommended.

18 buyer prompts. 3 AI engines. 351 citations. Only 5 brands on all three. One engine confused Melbourne AU with Melbourne FL.

Mar 2026
Original Research

We asked AI for a real estate agent in Sydney. Here's who it recommended.

18 buyer prompts. 3 AI engines. 254 agencies named. Only 3 appeared on all three. See who AI recommends — and who's invisible.

Mar 2026
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